Monday 6 October 2014

Fashion on Display: How Clothes Became a Top Draw at Museums [NYMAG research]

I was online browsing New York Magazine (NYMAG)'s posts and I came across an article titled 'Fashion on Display: How Clothes Became a Top Draw at Museums'. Instantly intrigued - an article talking about fashion as art. 

See the whole article here http://nymag.com/thecut/2014/10/high-fashion-museum-exhibitions.html  

The article talks about Diana Vreeland exhibiting fashion/ costume at the Metropolitan Museum of Art in the ’70s and how the crowds were expected because "The public wants what it can’t get”. This quote stands out as in my initial proposal I talked about how I wanted to create 'unwearable' garments to feed this human desire to 'want what you can't have'. High fashion in general creates this desire, not only due to price and the fact not many can own such exclusive items, but they way in which they are presented and advertised to the consumer. e.g. rich and famous icons wearing their pieces, or advertisements in well endowed magazines.

"Fashion exhibitions have become fine-art institutions" - again another quote which I fully agree with. Fashion has stepped off the runway and into the exhibition - or the runway has become the exhibition. Either way I think the merge is getting greater. 

And finally "Fashion attracts crowds because it is that magical combination of beautiful objects with social history." Of course everyone wants to see aesthetically pleasing objects. The combination with the social history gives the work context. And later on the article even compares fashion-watching to football, saying people enjoy/ admire  it as a sport. 

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