I photographed this detail on a dress. The garment has been given an 'edge' or enhanced value because of this embellishment. Similar with the garments below which have also been enhanced using a diamante embellishment.
Above, the Kurt Geiger collection in Topshop. These plinths are amazing. They just enhance the shoe, making them sculptures. And plus, they are shiny! SO seductive.
While walking around Topshop I realised, it was actually it's own mini shopping centre/ club with a restaurant, toilets and what sounded like DJ playing music in club. It's changed the shopping experience so that the consumer is 100% comfortable to spend money. It's amazing how all these little features help to manipulate / persuade the consumer.
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